j2 Global Communications - 6/26/2012

Mid-Year SMB Report Card: 76 Percent of Small Business Owners Remain Optimistic about Their Company’s Growth in 2012

While economists may be arguing about double-dip recessions and the negative effects of unstable foreign governments, small business 
owners in the United States remain positive about their own economic prospects in 2012. The j2 Global® Small Business Survey, 
conducted by j2 Global, Inc. (NASDAQ: JCOM), reports that 76 percent of respondents are optimistic about their company’s growth for 
the remainder of 2012. Less than 7 percent say they are not optimistic, while 17 percent say they feel unsure until after the November 
election.

The survey provides additional insight into how small business owners are embracing mobile technology and social media to run their 
businesses. Here are three key themes the data uncovered: 

With Youth Comes Optimism

While more than three quarters of all respondents in the j2 Global survey say they are optimistic for the rest of 2012, younger business 
owners are most likely to expect growth. More than 85 percent of Millennials (32 years old and younger) say they are bullish. While still 
optimistic, each subsequent age group becomes less so, with 81 percent of Generation X (ages 33-47), 71 percent of Baby Boomers 
(ages 48-66), and 64 percent of Seniors (over 67 years old), expecting growth for their business this year. Results varied by industry as 
well, with real estate, advertising and financial services professionals showing the most optimism (>80 percent).
                                                                                                                                                                          
For the remaining respondents, 17 percent are unsure of their optimism for growth pending the November election. Concerns about 
election outcomes varied by industry, with consultants, lawyers, and doctors taking the strongest “wait and see” positions with 25 
percent saying that clarity won’t come until November.

SMBs Are the New Social Butterflies
While established promotional tools—such as email and search—are still the most popular, social media is emerging as the great equalizer, 
often giving small businesses a louder mouthpiece and more of an opportunity to efficiently engage with customers. In fact, more than 
one in three businesses surveyed by j2 Global  (39 percent) say a quarter of their marketing strategy now focuses on social media, 
while 26 percent say it is half or more of their marketing strategy. Other key findings included:

·         37 percent of respondents claim that Facebook is the most important social media platform for their business. The number two and 
three slots were filled by LinkedIn at 24 percent and Google+ at 18 percent.

·         The popularity of social media networks varied widely by industry. Facebook is most popular with restaurants, LinkedIn is used 
most by consultants, and Google+ has been embraced by medical professionals. In addition, eCommerce businesses rely on Twitter and 
YouTube is the top choice of technology firms.

·         Despite the growth of the social sharing site Pinterest, it was rated the least valuable business platform in the survey, coming in at 
1 percent.

Mobile Is On the Move                                 

According to the j2 Global survey, small business owners are embracing mobile technology to reach new markets while operating more 
efficiently. These findings parallel those of a study from the Small Business and Entrepreneur Council showing that small business owners 
are saving 370 million hours of their own time and 725 million hours of their employees’ time per year by using mobile apps and a Business 
Journals study that the iPad is the fastest growing technology among SMBs.

The j2 Global survey focused on SMB use of mobile apps and the iPad and found:

·         38 percent of users currently leverage five or more mobile apps to run their business.

·         Popular business uses of the iPad include email, the most often reported at 76 percent, to web browsing, document management, 
product demonstrations and sales, phone and video communications, and online fax.

·         Restaurants and other food service companies are driving particularly high adoption of point-of-sale and fax applications, likely due 
to taking and processing pick-up and on-site orders.

“Small businesses have always been a driver of economic growth. Seeing their continued optimism, as well as their adoption of 
mobile technologies and social media, is a promising sign,” said Mike Pugh, vice president, marketing of j2 Global. “SMBs keep 
pushing forward, finding new, more efficient ways of doing business in the cloud and on the move.”

www.j2global.com

j2 Global Communications - 11/17/2011

New Mobile App Enables VoIP Calling from the iPhone, iPad, and iPod

eVoice®, a "Radically Better Phone Number" and brand of technology leader j2 Global Communications, Inc. (NASDAQ: JCOM), 
today announced availability of its latest mobile application for Apple® devices. Now, owners of Apple’s iPhone®, iPad® and iPod 
touch® can make and receive phone calls via a WiFi connection or a 3G/4G network using VoIP. This saves precious cell phone 
minutes while helping to reduce the chance of dropped phone calls.

Essentially, the new eVoice Mobile App transforms an iPhone, iPad or iPod touch into a multi-purpose business phone system with 
powerful features, including: 

·             Make and receive phone calls via a WiFi connection or 3G/4G network using VoIP

·             24/7 auto attendant to answer and route inbound calls professionally

·             Multiple extensions for employees, including intercom functionality

·             Enhanced voice mail service with transcriptions and audio files sent to email or text

·             Advanced call handling features including call screening

Additionally, the new eVoice Mobile App enables iPhone users to keep their personal phone number private by maintaining a separate 
eVoice line for business use on the same device. 

“Smart phones and tablet devices are becoming more powerful every day and are starting to replace desktops and laptops as the business 
tool of choice,” said Mike Pugh, vice president, marketing for j2 Global. “With eVoice and its new app, people can detach themselves from 
their desk and still conduct business, without worrying about cell phone coverage issues or dwindling minutes.” 

eVoice Transforms the Mobile Device Into A Business-Class Phone System

According to a survey of small and mid-sized business owners conducted by The Business Journals (a division of the American City 
Business Journals) earlier in 2011, and reported in a press release posted on smallbiztrends.com, the use of desktops and laptops is 
decreasing while the use of smart phones and mobile applications is on the rise. Thirty-seven percent of SMB owners surveyed have 
used a smartphone or a PDA in the past year – a 10 percentage point increase over the previous year . Another survey conducted in 
2010 by market research firm Techaisle found that one-fifth of the small businesses in the U.S., U.K., Brazil and Germany surveyed 
used iPads. 

The new eVoice Mobile App helps solve the problem of dropped calls in environments notorious for poor connectivity, such as a subway, 
train, basement office or a rural home office. Many of these locations often have good WiFi connections even when 3G/4G networks 
are unavailable. Utilizing the eVoice mobile application with a WiFi connection in these environments can help enable users enjoy clear, 
reliable communications in areas with limited cellular coverage. 

New Intercom Feature Saves Money and Minutes

The new eVoice Mobile App’s new Intercom feature provides a simple way for eVoice customers to instantly communicate with their 
most important contacts. By assigning extensions to employees, business contacts, or even family members - eVoice users can 
communicate with these contacts without using any of their eVoice or mobile carrier minutes. 

Key benefits of the eVoice app’s new VoIP features allow users to:

·             Reduce cell phone minute usage (and bills) when making and receiving calls over a data connection using WiFi or a 3G/4G 
network

·             Answer every call appropriately with the ability to see caller ID and the extensions dialed on your incoming calls

·             Easily connect with important contacts with eVoice’s unique Intercom feature

·             Choose the way calls are placed or received with an easy “on” “off” VoIP calling feature

The eVoice Mobile App is free to download and use immediately. With a six-month free trial offer, eVoice makes it easier than ever for 
individuals, entrepreneurs and small businesses to be more professional, efficient and mobile.

www.j2global.com

j2 Global Communications - 11/15/2011

New eFax® Android App Offers Mobile Faxing for Business Professionals

eFax®, the provider of cloud-based fax services since 1995 and a brand of j2 Global Communications, Inc. (NASDAQ: JCOM) today 
announced the launch of the eFax app for Android.  The internet fax service’s mobile capabilities allow business professionals to manage 
and move important documents anytime, anywhere, keeping productivity on the fast track.   

The availability of the new eFax mobile app coincides with a recent subscriber survey conducted by j2 Global Communications, Inc. of 
individuals and small business professionals on the changing nature of fax*.  According to the survey, 70% of respondents stated that 
mobile faxing will be an important or very important part of their business processes over the next five years.  Nearly two-thirds of 
survey respondents have been in a situation where sending or receiving a mobile fax would have benefited their business. 

“eFax continues to evolve right along with changes in the workplace,” said Mike Pugh, vice president, marketing of j2 Communications. 
“People that were once bound to their offices now do business on the move. Activities that were once limited to business hours are now 
done around the clock. The new eFax Android app—along with our iPhone® and iPad® apps—lets people close deals, place orders, get 
paid, and perform other common fax activities anywhere, any time.”

The eFax Android® App enables eFax account holders to conduct business on the go, and is essential for mobile professionals. The App 
which can be downloaded here includes the following fax and document management features:

Create and send faxes—take photos of documents and the app will enhance the images, attach multiple pages, and fax them out just like a 
fax machine.
View and search faxes—quickly view and search all received faxes. Faxes are converted to searchable documents using optical 
character recognition technology, allowing them to be acted upon anywhere, anytime.
Use cover sheets and contact lists—create customized fax cover sheets and use the Android app (or device) contact list to easily populate 
them.
Tag and archive faxes—add search tags to individual faxes and archive them for convenient access later.
Forward capabilities—forward fax messages from your inbox as emails or faxes to anyone from anywhere. 

"The new eFax Android app is fantastic. Not only do I save money, but I never have to worry about where I am because eFax allows 
me to receive and send faxes right from my smart phone.  It makes my life so much easier and gives me the freedom to be efficient in my 
position when I’m on the go,” said eFax customer, Robert Weller, Purchasing and Estimating, CEDC Construction.

A pioneer in the fax business, eFax remains an important communications tool for individuals and companies of all sizes, from sole 
proprietors with a single fax number to Fortune 500 companies with thousands of fax numbers.

www.j2global.com

j2 Global Communications - 10/25/2011

eVoice® Reports Surging Use of the eVoice® Cloud-Based Phone Service by Small Businesses

eVoice®, a Radically Better Phone Number™ and brand of technology leader j2 Global Communications, Inc. (NASDAQ: JCOM), today 
released key findings that uncover the latest trends in how small business owners are increasingly using eVoice, a cloud-based phone 
service, to help save time, reduce costs, and increase revenue and mobility. 

Key findings from a query of eVoice’s customer database include: 
• Mobile app voicemail retrieval up 180 percent—the number of voicemail messages retrieved from the eVoice mobile app has increased 
180 percent when comparing January through June 2011 to the same time period in 2010. By using the eVoice mobile app with an 
unlimited mobile data plan, customers can save costs by making calls via their data plan, thus reducing the number of minutes used 
during each cell phone billing cycle. eVoice enables small businesses to conveniently review, store, and forward their messages as 
transcribed emails or audio files.

• Apple remains on top—when it comes to accessing eVoice via the mobile web, eVoice finds its small business subscribers most often 
use the Apple® iPad®, dominating mobile traffic at 40 percent of eVoice® users. The iPhone® comes in second with 20 percent. The 
iPod touch®, HTC EVO 3D and Motorola Droid round out the top five of eVoice’s mobile traffic.

• Combining toll-free and local numbers as a double threat—eVoice also uncovered that the percentage of eVoice® customers using both 
toll-free and local eVoice® phone numbers has doubled, when comparing January through June of 2010 with the same time span in 2011. 
Many businesses that have traditionally considered themselves local—such as real estate agents and retailers—have added toll-free numbers 
to add regional/national legitimacy to their business and appeal to a broader range of customers. In fact, according to eVoice’s 
Communication Strategies and Challenges Survey conducted in June 2011, sixty-eight percent of respondents saw the competitive 
advantage of having the right area code or 800 number. The ability to make a business appear larger was the most popular selected 
benefit to having a toll free number, per respondents to the Communication Strategies and Challenges Survey. Improved customer 
service and increase in recognition and credibility were other top cited benefits.  

“Based on the numbers, it’s clear that entrepreneurs are continuing to embrace virtual phone services while also taking advantage 
of mobile applications to help run their businesses,” said Mike Pugh, vice president, marketing of j2 Global. “This usage data underscores 
how cloud services, such as eVoice, are essential for bringing today’s entrepreneur the mobility, scalability, and efficiency advantages of 
the cloud.”

The eVoice cloud-based phone service helps users communicate more efficiently and cost-effectively without compromising on 
professional amenities such as call routing, voicemail to text, and the ability to create a local and/or national presence with a virtual 
phone number. 

Findings are based primarily on usage and sign-up data drawn from active eVoice customers in North America. The query compared 
data from January through June 2010 and January through June 2011 and spanned across all plan and price levels.

www.j2global.com