DataTech Smartsoft - 10/4/2012

SmartSoft To Show New MIS, Production and Storefront Enhancements for PressWise

SmartSoft will be showing an array of new enhancements for its all-in-one web storefront, workflow automation and print MIS solution, 
PressWise, at GraphExpo 2012 in Chicago from October 7th -11th.  

One key development milestone is an all-new integration with Peachtree accounting software, allowing the export of order information 
into Peachtree data formats. QuickBooks support has also been refined for seamless accounting integration with PressWise systems, 
including improved handling of Sales Tax.

On the storefront end of PressWise, there have been numerous storefront enhancements, including improved shopping cart security, 
greater controls over templates, the ability to display inventory levels on storefront items, and further refinements to the customer 
ordering process.

In addition, PressWise has undergone a number of changes to its workflow tools, all designed to enhance the customer experience and 
minimize manual touches and human error, while driving a shop’s ROI. These include improved job ticketing, UI changes to enhance 
ease-of-use, more robust estimating tools for a wider range of job types, and improvements to the automated shipping and invoicing process.

“In keeping with the theme of GraphExpo this year, PressWise provides a fully integrated workflow system” said Tony Tarpey, Marketing 
Director for SmartSoft. “Most printers have implemented various software systems in their business such as web storefronts, print MIS, 
workflow automation tools etc. More often than not, however, these disparate solutions tend not to integrate well with each other, 
creating a kind of silo effect. This results in rekeying of data and many unnecessary manual touches in the workflow process, which eat 
away at profitability and ROI.

“In contrast, PressWise offers a true end-to-end solution, a single, universal workflow with APIs to allow simple integration of third-party 
systems where required, including most web storefronts on the market today, or accounting systems like QuickBooks and Peachtree. 
PressWise is the very essence of Print Integrated.”

www.smartsoftusa.com

DataTech Smartsoft - 6/21/2012

Datatech SmartSoft Announces New MailSpotter Mail Tracking Service

Datatech SmartSoft (www.smartsoftusa.com), an industry-leading provider of address verification and mailing software, today announced 
the release of MailSpotter, a new service for mailers that tracks the progress of mailings as they work their way through the postal system. 

Using the IM barcode, MailSpotter takes raw scan data from the USPS as mail passes through postal facilities across the nation and 
turns it into easy-to-read charts, graphs and tables that lets a mailer know exactly what has been delivered, where, and to whom. 

Additionally, MailSpotter includes a powerful QR Code creation and tracking feature that can generate unique QR codes for every 
single recipient. Every time a QR Code is scanned the mailer can receive real-time text or email alerts with details on who scanned it, 
and where it was scanned. MailSpotter’s detailed insight helps mailers:  

  - Know when to expect customer responses and prepare accordingly

  - Identify mail delivery patterns and problems early enough to react

  - Drill down to the specific mailpiece for customer-by-customer analysis

  - Test different delivery options or analyze response rates based on the day of delivery

It also provides marketing service providers, printers and mail houses with an additional value-added service that they can offer to their 
customers, creating additional revenue opportunities. The MailSpotter reporting portal, which customers can access to view their reports, 
can be customized with the service provider’s logo and company name. 

“MailSpotter was designed for any mailer looking to remove the guesswork that often follows the sending out of a mailing“, said Michael 
Shroyer, President of Datatech SmartSoft. “Now they will know exactly where their mail is – if it was delivered and when it was delivered.  

“Also, since the MailSpotter service includes a powerful QR Code functionality, they’ll even know if their message was read, and who read 
it – all in real time – providing instant campaign feedback. This level of interactivity really helps to deliver on some of the promises of QR 
code technology, and takes direct mail marketing to the next level.

“We also want mailers of all sizes to be able to take advantage of this new technology, so we are pricing it affordably, based on the 
amount of mail that they track through MailSpotter, including an unlimited model for larger mailers or service providers who want to 
take advantage of the additional revenue and value-added benefits that this service offers them.”

www.smartsoftusa.com

DataTech Smartsoft - 8/30/2011

Datatech SmartSoft Announces PressWise Integration Partnership with PageDNA

Datatech SmartSoft Inc (www.smartsoftusa.com), developer of the market leading print workflow solution PressWise, today announced 
a partnership with PageDNA (www.PageDNA.com), a premier hosted storefront e-commerce application for the printing industry, which 
is already benefitting customers of both companies.  

“We are committed to the success of our customers. Collaboration with committed integration partners is vital to ensure that orders flow 
seamlessly from their web storefronts to our backend systems” said Eric Wold, Vice President of PressWise. “We have worked with 
PageDNA diligently to create a bulletproof integration and the results of our joint efforts have brought streamlined workflows and better 
business process management to our mutual customers.” 

“Increasingly, our customers want, and expect, an end-to-end solution” said Doug Ballinger, CEO of PageDNA. “That means that the 
entire product lifecycle, from the customer placing the order, to order approval, production, billing and payment, needs to be 
automated.  PageDNA’s storefront integration with the PressWise MIS allows orders to flow from one of the most sophisticated and 
complete Web-to-Print solutions seamlessly into one of the best overall Print MIS system on the market today.  We look forward to 
working with PressWise to market this service to their customers, and to recommend their backend to our customers who are looking 
for a print MIS solution.”

The positive responses from customers already using the integration have validated the immense benefits derived from the efforts of 
both companies to create a robust and seamless workflow. Brown Printing Inc. of Portland, Oregon, is one such customer. 

“This integration brings together our PageDNA storefronts with our PressWise MIS and workflow” said Tim Carp of Brown Printing. “To us 
the combination represents the best of both worlds. Not only can we offer our customers robust web storefronts to streamline the order 
process, but the number of steps and time it takes to get orders to production has been significantly reduced, making us more efficient 
and well structured for future growth.”

www.smartsoftusa.com

DataTech Smartsoft - 4/13/2011

Datatech SmartSoft Introduces Electronic PAFs For More Efficient Move Update Processing

Datatech SmartSoft (www.smartsoftusa.com), one of the leading providers of address hygiene and mailing software, today announced the 
release of a new electronic PAF registration process within their address verification and correction software AccuMail frameworks. 

AccuMail frameworks uses NCOALink data to update addresses of people or businesses that have changed address in the prior 
18 months. NCOALink Service Providers are required by the USPS® to acquire completed PAF documents annually from every list 
owner or third-party (broker, list manager etc.) that process mailing lists through the service.

The new ePAF registration process lets customers manage their Move Update accounts in real-time through the AccuMail frameworks 
software interface as opposed to manually completing and submitting paperwork and waiting for it to be reviewed and approved. 

“We are always looking for ways to increase workflow efficiency and make our customers’ lives easier” said Michael Shroyer, 
President of Datatech SmartSoft. “The new paper-free ePAF process reduces the administrative burden on the customer caused 
by the Move Update regulations, making access to the service much quicker and convenient for our customers.

“It also allows our service provider customers such as printers or lettershops, that process mailing lists for multiple clients, to set up 
those clients’ accounts without manual intervention from SmartSoft every time. The whole process is much more efficient, giving back 
valuable time to our customers.”

www.smartsoftusa.com

DataTech Smartsoft - 11/30/2010

New Instant Address Verification Tool for Websites

Datatech SmartSoft (www.smartsoftusa.com), an industry leader in the address hygiene industry, today announced the release of AccuMail® 
Verify Web, a new web-based address verification tool that will allow websites and other browser-based applications, such as CRM or call center 
applications, to validate postal addresses as they are entered.

AccuMail Verify Web is CASS Certified™ for accuracy by the Postal Service, meaning that each address is checked for accuracy against the 
USPS® national address database. Missing address elements are added, ZIP+4™ codes attached and the address is standardized according to 
USPS guidelines. 

AccuMail Verify Web is designed for rapid deployment on web servers, with clients up and running in as little as an hour. Clients have full control 
over the look and feel of their web forms to allow complete integration into existing pages, with full customization of labels, buttons, input fields 
and more designed to ensure a seamless user experience.

Priced on a pay-as-you-go per-record basis with no monthly maintenance fees, Verify Web is an affordable and flexible way for websites and 
other data entry applications to add address verification tools without the need for annual software and data subscriptions. 

“The Software-as-a-Service model for address verification with AccuMail Verify Web offers clear benefits to organizations of all sizes that want 
to invest in the quality of their customer address data while lowering their associated IT costs” said Michael Shroyer, President of Datatech 
SmartSoft. “Another tool in the fight against fraud, Verify Web delivers only verified addresses to your database. Accurate address data can help 
to lower your shipping and mailing costs, increase the ROI on marketing campaigns and deliver a better all-round customer experience, all without 
the commitment to an annual software subscription and monthly data updates.”

www.smartsoftusa.com